Branding Has a New Marketing Platform To Walk On: the Red Carpet

Oscars-Twitter-SelfieIt becomes more evident each year that the Academy Awards is the perfect place for promoting brands. It seems as though brands are dropping their discretion about promotional plugs. Now, there is product placement, premier commercial advertising and, heaven forbid, someone fails to mention the designer they are wearing.

The question is, will this “branded entertainment” help or hurt the industries? Check out this article by NY Times as they shed more light on the trending topic.

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