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Category: Blog

Tips For Marketing In A Digital World

Posted on November 20, 2014November 21, 2016 by Darlene Rotch
1. Be consistent: However you package your content, stay true to this form. Set design rules and stay within them. If you present your blog posts in a... Read More

Travel, Retail and Media Surging In App Sales

Posted on November 12, 2014November 21, 2016 by Darlene Rotch
There are over 5 million apps out there, and since Apple launched the App Store in 2008 the growth of apps has done nothing but rise. While gaming... Read More

For Return Travelers, The Hotel Industry Should Embrace Culinary Tourism

Posted on November 10, 2014 by Darlene Rotch
Culture and tourism go hand in hand when it comes to marketing.   A region’s history, community, people and attractions all give the travel and tourism industries reason... Read More

Can’t Afford a Full-fledged Philanthropy Campaign?

Posted on October 29, 2014November 21, 2016 by Darlene Rotch
5 Things a Start-up Can Do to Make a Difference Without Spending a Dime Giving back is always the right thing to do. But whether you’re a young... Read More
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The Reality of Cause Marketing

Posted on October 9, 2014November 21, 2016 by Darlene Rotch
93% of Americans surveyed had a more positive image of companies who supported a cause. So why do so many young companies resist giving back? Cause Marketing, Strategic... Read More

Risks of Brand Sponsorship: Anheuser-Busch and the NFL

Posted on September 22, 2014November 21, 2016 by Darlene Rotch
The latest round of pro athlete misbehavior, reminds us again that there’s high level risks involved with brand sponsorship. So, did NFL sponsor Anheuser-Busch do the right thing... Read More
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Panorama Public Relations Launches Lifestyle Division

Posted on July 15, 2014November 21, 2016 by Darlene Rotch
Panorama Public Relations recently launched Panorama Life & Style PR www.lifeandstylepr.com to target its growing roster of lifestyle clients. It has also adopted a new slogan to encapsulate... Read More

Soccer Buzz in the U.S. – How did that happen?

Posted on July 9, 2014November 21, 2016 by Darlene Rotch
How Can Your Brand Be More Like U.S. Soccer? This year’s World Cup marked a milestone for U.S. soccer support. According to this article, the USA v. Portugal... Read More
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