PPR Newsroom
JANUARY 8, 2013
How to Meet the Press
Panorama Public Relations offers personalized media interviewing training for individuals and teams
January 8, 2013 — Panorama Public Relations today announced the 2013 launch of its highly successful interactive media training series that will begin in January... read more
DECEMBER 4, 2012
Panorama Public Relations' Andrea Walker Contributes to E-Book,
"Practitioner's Guide to Social Influencer Engagement"
> Click Here to Read More
NOVEMBER 18, 2012
Panorama Public Relations Announces Staff Promotion and New Hires
Birmingham, Ala--- November 18, 2012 - Michele Dickey has been promoted to Senior Media Relations Specialist for Panorama Public Relations. Dickey had been with Panorama since 2005... read more
NOVEMBER 13, 2012
Panorama Tapped by REEDS Jewelers to Launch Forevermark™
"Center of My Universe" Campaign
Campaign targets select retail locations
Birmingham, Ala--- November 13, 2012 - Panorama has been hired by REEDS Jewelers, Inc., based in Wilmington, N.C., to promote the launch of the exclusive DeBeers Forevermark™ diamond to its customer-base at select REEDS locations... read more
OCTOBER 21, 2012
Soluble Therapeutics Awarded B-Metro Magazine's 2012 Innovation and Technology Award
Birmingham, Ala---Oct. 18, 2012 - Soluble Therapeutics today announced that it has received B-Metro Magazine's 2012 Innovation and Technology award...read more
OCTOBER 11, 2012
Panorama Public Relations Celebrates Breast Cancer Awareness Month With "Think Pink" Party
Click Here to View Photos
SEPTEMBER 27, 2012
Panorama Public Relations Client, Maureen Lyden of Biostat Featured as Columnist
in Applied Clinical Trials
"Biostatisicians Can Improve Trial Design," Click Here to Read Moe
SEPTEMBER 25, 2012
The People Behind The Science: Soluble Therapeutics
Click Here to Watch the Video
JULY 24, 2012
Panorama Public Relations' Andrea Walker to Speak at the Southern Automotive Women's Forum
A New Generation of Marketing: How to Attract Millennial and Other Young In the Automotive Industry...read more
JULY 18, 2012
Panorama Public Relations Hired by Soluble Therapeutics
Birmingham, AL - July 18, 2012- Panorama Public Relations has been hired by Soluble Therapeutics, a Birmingham, Alabama–based CRO specializing in formulation optimization for protein-based therapeutics, to increase industry awareness and brand building through Top of Mind Awareness initiatives. Award winning firm Panorama Public Relations has developed a simple... read more
MAY 12, 2012
Panorama's Andrea Walker Gives Advice on Training Your Employees on Good Social Media Ethics in This Month's HR Alabama
> Read Andrea's Featured Article
APRIL 24, 2012
Is your company's Crisis Communication Plan up-to-date?
Is the information presented in a clear concise format? More importantly, have you practiced the plan and would your crisis team members each know their role?
May is Crisis Communications Preparedness month at Panorama Public Relations and we're offering a number of programs to help your company or organization be ready should you find yourself in a crisis situation... read more
MARCH 12, 2012
When the Media Comes-a-Calling: Part 2
The Email Trail: Top 3 Things not to Email during a Crisis
Think about the e-mails you sent this or last week. Were there any bad jokes or funny quips that could possibly be taken the wrong way? Did you disclose any personal information... more
MARCH 2, 2012
Crisis Communication in the Age of Social Media
When: March 14, 2012
Time: 8:30 - 10:30am
Where: Innovation Depot Training Room ... more
FEBRUARY 5, 2012
Birmingham Business Journal's Social Media Boot Camp
Expert panelists will discuss what you need to know to create, implement, and measure a successful social media presence for your business. Speakers include: Andrea Walker, Digital Strategist for Panorama Public Relations, Jeff Vreeland, VP of Digital Strategy for Infomedia, Chris Davis, Director of Integrated Communications for fi-Plan Partners and Dr. Michelle Amaral, Technology Chairperson for ALsocme... more
JANUARY 29, 2012
Avoiding A Mobile Crisis: Protecting Your Company's Data on Smartphones
While smartphone devices provide ample opportunity for companies to manage day-to day operations away from their desktop, there is also a risk that important company data can fall into the wrong hands if not careful. More than 70 percent of people surveyed by Sunnyvale, Calf based Dimensional Research say the use of personal mobile devices for work purposes... more
Belk Donates $300,000 in Education Funds for Tuscaloosa Tornado Recovery
Donation, like semi-annual Charity Sale, part of the Belk commitment to community
CHARLOTTE, N.C. – December 7, 2011 Belk today presented a check for $300,000 to the City of Tuscaloosa to help city and county schools hardest hit by April's tornadoes. Alberta Elementary School, University Place Elementary School... more
Panorama Public Relations Grows Footprint in the Sunshine State
New Florida clients include sustainable housewares and biotech software
BIRMINGHAM, Ala.—Nov. 15, 2011—Panorama Public Relations expands it Florida reach by bringing on clients TruBamboo and BioStat International, Inc... morePanorama CEO Talks Crisis Communication in This Month's Business Alabama
Birmingham, Ala.—Aug. 19, 2011—Panorama Public Relations today announced that Founder and CEO Darlene Rotch was tapped as an industry expert in this month's Business Alabama feature, "Taco Wars." The three-page story takes an insightful look at a lawsuit... more
Panorama Public Relations Adds to Intern Program
BIRMINGHAM, ALA. — June 29, 2011 — Panorama Public Relations today announced Haley Raines has joined the firm as a summer intern. Raines joins the program to support the firm in areas including lifestyle public relations and social media... more
Panorama Sees Rise in Use of Client Online Video
NEILSEN STUDY SHOWS SIGNIFICANT INCREASE
BIRMINGHAM, Ala. — June 28, 2011— According to a recent study by Nielsen, online video usage in the U.S. is up considerably from the same time last year. Results showed that time spent viewing video on personal computers, Macs, and laptops from home and work locations increased by 45 percent in January 2011... more
June 1, 2011
Panorama Completes Seventh Consecutive Season for Client Belk, Inc.
Firm Promotes Belk’s New Motto “Modern. Southern. Style.”
Birmingham, Ala. — June 1, 2011 — Panorama Public Relations today announced that it has completed its seventh consecutive season with Belk, Inc., managing the company’s spring fashion initiative and promoting its new motto, “Modern. Southern. Style.” moreMay 12, 2011
Panorama Public Relations Celebrates Eight Years With American Behavioral
BIRMINGHAM, ALA.—May 12, 2011—Panorama Public Relations today announced an achievement
of 8 years that the firm has provided public relations for American Behavioral. Panorama began its
relationship with the benefits managers in 2003... moreFebruary 21, 2011
Rotch and Kennedy to Participate in AACSB B-Schools Symposium
BIRMINGHAM, Ala. — Feb. 21, 2011— Darlene Rotch, President and CEO of Panorama Public Relations and Kara Kennedy, Director of External Affairs at the Brock School of Business at Samford University, will participate in the Association to Advance Collegiate Business Schools Symposium in Tampa, on March 3 ... moreJanuary 19, 2011
Panorama Orchestrates Story of Resillience for Small Town
BIRMINGHAM, Ala.—January 19, 2011—Panorama Public Relations today announced that Bayou La Batre, Ala. has been featured in the Winter 2011 edition of Alabama Heritage... moreDecember 7, 2010
Rotch to Address Housing Authority Defense Attorneys
BIRMINGHAM, ALA. — December 7, 2010 — Panorama Public Relations today announced that Darlene
E. Rotch, CEO, will participate in a program hosted by the Housing Authority Insurance Group for the Housing Authority Defense Attorneys (HADA)... more
November 15, 2010
Panorama Completes Seventh Charity Sale Event for Client Belk, Inc.
Birmingham, Ala. — November 15, 2010 — Panorama Public Relations today announced that it has completed its seventh bi-annual Charity Sale event for Charlotte, NC-based retailer Belk, Inc. Since inception, the event has raised more than $22 million for non-profits throughout the company’s 16- state footprint... more
November 10, 2010
Panorama Public Relations Heats up Awareness About Granny Hester's Biscuits
Birmingham, Ala. — November 10, 2010 — Panorama Public Relations today announced the addition of a new client, Granny Hester’s Fine Foods LLC. The firm will help build brand awareness about the company’s cornerstone product, Granny Hester’s Homemade Sweet Potato Biscuits... more
November 10, 2010
Grant Opportunities for Non-Profits
Birmingham, Ala.—November 10, 2010— Panorama Public Relations today announced that its executive committee has approved an initiative to award quarterly grants to non-profit organizations, cities, towns or municipalities that have faced hardships...more
October 21, 2010
Birmingham Walk to Defeat ALS™ Almost Doubles in Attendance and Fundraising
Panorama PR Factors into Walk Success
Birmingham, Ala. — October 21, 2010 — Panorama Public Relations today announced the 5th Annual Birmingham Walk to Defeat ALS, held on October 9, almost doubled in size and revenue. The fundraising goal was $57,000, and as of October 20, funds received totaled more than $92,600. The number of Walk participants increased from 300 to 550... more
October 5, 2010
Panorama Public Relations Brings Negley Back as Executive Vice President
Birmingham, Ala. — October 5, 2010 — Panorama Public Relations today announced Rebel Negley has rejoined the firm as Executive Vice President. Negley has a solid resume of public relations and marketing experience including ownership of Image Strategies, Inc., a public relations/marketing firm targeting small- to mid-sized businesses, and prior experience at Panorama... more
October 5, 2010
Panorama Public Relations Renews Annual Commitment to Walk to Defeat ALS™ Corporate Sponsors Needed for 2010 Walk in Birmingham
Birmingham, Ala — October 5, 2010 — Panorama Public Relations today announced its renewed annual commitment to the Walk to Defeat ALS in Birmingham... more
September 8, 2010
PR firms work to shape image of Bayou La Batre after BP oil spill and Katrina
Article Courtesy of al.com
September 08, 2010 -- By Martin Swant -- The Birmingham News
Two Birmingham firms are working to reshape the image of a small coastal Alabama town after it was ravaged by hurricanes and the BP oil spill...more
August 4, 2010
Panorama Public Relations Appoints Senior Communications Manager
Birmingham, Ala. — August 4, 2010 — Panorama Public Relations today announced Allison
Barnes as the firm’s senior communications manager. Barnes is responsible for media relations
and project team management, with particular focus on innovative ways to generate visibility for
clients and for the firm... more
July 7, 2010
Panorama Public Relations Grows Client Service Team
Birmingham, Ala. — July 7, 2010 — Panorama Public Relations today announced Tara
Tirpak as the firm’s newest client service associate. Tirpak adds depth to the firm’s tactical
support for several clients, including media relations and events... more
July 6, 2010
Panorama Public Relations Add Web Designer to Team
Birmingham, Ala. — July 6, 2010 — Panorama Public Relations today announced Katie
Conway as the firm’s graphic and web designer. Conway is responsible for the firm’s online
presence and web-based client projects... more
May 27, 2010
Rotch Teams with Female Executives to Share Insights at Auburn University’s
Women’s Leadership Summit
Birmingham, Ala — May 27, 2010 — Darlene Rotch, founder and CEO of Panorama Public Relations, joined other business women today at Auburn University’s 2010 Women’s Leadership Institute (WLI) to address issues, opportunities and trends women could encounter as they embark on a career... moreMay 24, 2010
Panorama Public Relations Renews Annual Commitment to Walk to Defeat ALS™ Corporate Sponsors Needed for 2010 Walk in Birmingham
Birmingham, Ala — May 24, 2010 — Panorama Public Relations today announced its renewed annual commitment to the Walk to Defeat ALS in Birmingham... moreMay 17, 2010
Rotch Tapped as Speaker for National Business Institute Conference
Birmingham, Ala — May 17, 2010 — Darlene Rotch, founder and CEO of Panorama Public Relations, recently participated as a faculty member for National Business Institute’s (NBI) continuing education video webcast, "Employment Law: Working Through Common Issues." moreApril 15, 2010
PANORAMA PUBLIC RELATIONS TO PUBLICIZE HALLMAN HILL
Birmingham, Ala — April 15, 2010 — Panorama Public Relations today announced it has been chosen to provide public relations services for Hallman Hill. Panorama VP Melanie Green and Genevieve Douglass, Client Services Manager, will lead the team to assist in raising awareness about the condominium and townhouse development in Homewood, Ala... moreApril 7, 2010
Panorama Public Relations Announces Green Cream as its Newest Client
Birmingham, Ala — April 7, 2010 — Panorama Public Relations today announced Green Cream as its newest client. The Birmingham-based public relations firm will assist in raising awareness of the product and its many benefits... moreFebruary 22, 2010
Panorama Hires Vice President of Operations
Birmingham, Ala — February 22, 2010 — Panorama Public Relations today announced that Melanie Green has joined its team as Vice President of Operations. Green will provide oversight for the firm’s brand management and marketing, organizational development and online product development... moreFebruary 8, 2010
Rotch Speaks to Corporate Attorneys About the Value of Social Networking
Birmingham, Ala — February 8, 2010 — Darlene Rotch, CEO of Panorama Public Relations, recently spoke to the corporate transaction team at Maynard Cooper & Gale, a prominent North American law firm, on the applications of social networking in the practice of law... moreJanuary 20, 2010
Panorama Public Relations Promotes Douglass to Client Services Manager
Birmingham, Ala — January 20, 2010 — Panorama Public Relations, a Birmingham-based firm serving clients nationwide, today announced the promotion of Genevieve Douglass to client services manager... moreNovember 10, 2009
Panorama Public Relations Intern Heather Caygle Wins Peak Award
Birmingham, Ala — November 10, 2009 — Panorama Public Relations intern Heather Caygle has received a PEAK award as intern of the year... moreOctober 9, 2009
Panorama Team Lends a Hand in Walk to Defeat ALS
Birmingham, Ala — October 9, 2009 — ALS Association – Alabama Chapter hosts fourth annual event in Birmingham... moreSeptember 16, 2009
Panorama Public Relations Partners with Connex International to Present Webinar Series
Birmingham, Ala — September 16, 2009 — Panorama Public Relations unleashes “Try us on for SIZE” campaign... moreSeptember 10, 2009
Panorama Public Relations Makes New Home at Innovation Depot
Birmingham, Ala — September 10, 2009 — Panorama Public Relations has moved into new office space at Innovation Depot... moreSeptember 2, 2009
BAM!TM Panorama to promote personal appearance by Chef Emeril Lagasse for Belk, Inc.
Birmingham, Ala — September 2, 2009 — Belk, Inc. has tapped Panorama Public Relations to promote the personal appearance of Chef Emeril Lagasse, renowned chef, national TV personality and best-selling author, on September 24 at its Riverchase Galleria location... moreJuly 14, 2009
Panorama Promotes White To Director of Business Development in Huntsville
Birmingham, Ala — July 14, 2009 — Panorama Public Relations, a Birmingham-based firm serving clients nationwide, today announced the promotion of Amie White to director of business development for the company’s Huntsville office... moreJune 3, 2009
Panorama Public Relations Earns International Award for Web Site
Firm employed magazine-look to engage visitors
Birmingham, Ala — June 3, 2009 — Panorama Public Relations received an award for its new web site from The 15th Communicator Awards, an international awards program honoring creative excellence for communications professionals... moreFebruary 10, 2009
Panorama Public Relations Announces 2009 Sustainability Statement
Birmingham, Ala — February 10, 2009 — Panorama Public Relations, announced today the release of its 2009 Sustainability Statement... moreFebruary 2, 2009
Rotch Tapped for Crisis Communication Expertise
Birmingham, Ala — January 30, 2009 — Darlene Rotch has been tapped to share her expertise in crisis communication, at the Housing Authority Defense Attorney conference in March, in Las Vegas, NV... more
January 28, 2009
Panorama Public Relations Launches New Website
Birmingham, Ala — January 28, 2009 — Panorama Public Relations, a public relations firm, announced today the launch of its newly redesigned website. more
January 2009
A Corporate Culture of Giving
October 2008
Panorama Public Relations assists ALS Association of Alabama with Third Annual Walk to Defeat ALS
September 2008
Tommy Skinner joins Panorama Public RelationsJuly 2008
Baggett promoted to Operations ManagerJune 2008
Panorama Public Relations announces expansion with New Orleans officeApril 2008
Panorama Public Relations expands client service offeringApril 2008
Redmont selects Panorama as PR firm of recordMarch 2008
Panorama Public Relations launches TEN campaignMarch 2008
Panorama Public Relations partners with St. Clair-Blount EDCMarch 2008
Panorama Public Relations partners with Central Alabama's YWCA
