A fashion media campaign is a great way to market your new line, boutique or large department store. One of the benefits of having a fashion media campaign is the chance for your business to gain valuable media contacts and build consumer relationships. The campaign can also help get your message out and provide valuable branding opportunities.
To start off, you need to sit down and make a strategy for the campaign. The strategy should include measurable outcomes and objectives you want to achieve during the tour and establish your target audience.
A few things that you could do during the campaign is hosts in-store events, webinars, create a look book and theme for the tour and be sure to distribute some sort of gift to the media personnel and valuable customers. The most important thing for you to do is gain media contacts. Having a great relationship with magazines and newspapers is vital in getting the word out. If you build a strong relationship the media will be more likely to publish your press release and mention you in the publication. Also, it will help with networking.
In the fashion world you always have to be one step ahead and the great thing is that a Fashion Media Campaign can help you do that.
Just remember to stay focused and be sure to plan ahead about what you want to achieve.