REEDS Jewelers Exclusively Unveils Forevermark™ Diamonds In Charlotte, Raleigh, Durham And Wilmington, N.C.

REEDS Jewelers Exclusively Unveils Forevermark™ Diamonds In Charlotte, Raleigh, Durham And Wilmington, N.C.

Launches debut with the “Center of My Universe” collection

Published: Wednesday, Dec. 19, 2012

WILMINGTON, N.C., Dec.19, 2012 — /PRNewswire/ — Forevermark™, the diamond brand from the DeBeers group of companies, and North Carolina-based REEDS Jewelers, are delighted to announce that REEDS has been named the exclusive partner in Charlotte, Raleigh, Durham, and Wilmington, N.C., unveiling the Forevermark™ diamond “Center of My Universe” collection for Holiday 2013.

“It is a distinct honor to partner with DeBeers as the exclusive representative of Forevermark™ in North Carolina,” said REEDS CEO Alan Zimmer. “We believe our customers will appreciate the high standards and quality represented by the Forevermark™ brand and will make it their diamond of choice, knowing they are giving a diamond that can be worn and cherished forever.”

Forevermark™ diamonds are sourced from a small number of carefully selected mines that are committed to the highest business, social and environmental standards, benefiting the people, communities and countries, from which they originate.

Each Forevermark™ diamond is selected for its exceptional qualities. Less than one percent of the world’s diamonds are eligible to become a Forevermark™ diamond and meet the stringent standards allowing it to carry the Forevermark™ inscription.

Once a diamond has met rigorous quality and integrity criteria, it is inscribed with the Forevermark™ icon and unique identification number.  The inscription, invisible to the naked eye, is made using patented technology developed by the DeBeers group and implemented by the Forevermark™ Diamond Institute in Antwerp, Belgium.

REEDS Jewelers will provide a Forevermark™ Diamond Grading Report for each diamond.  It is an accurate blueprint of the qualities – cut, color, clarity and carat weight of each Forevermark™ diamond.  The Forevermark™ Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark™ Diamond Grading Report is valid and genuine.

REEDS Jewelers – Northlake Mall 6801 Northlake Mall Dr Suite 155 Charlotte, NC 28216 Phone: (704) 509 – 1697

REEDS Jewelers – Carolina Place Mall 11025 Carolina Place Pkwy Suite D-23 Pineville (Charlotte), NC 28134 Phone: (704) 543 – 9394

REEDS Jewelers – Triangle Town Center 5959 Triangle Town Blvd. Raleigh, North Carolina 27616

REEDS Jewelers – Crabtree Valley Mall 4325 Glenwood Ave. Raleigh, North Carolina 27612

REEDS Jewelers -The Streets at Southpoint 6910 Fayetteville Rd. Durham, North Carolina 27713

REEDS Jewelers – Mayfaire Town Center 926 Inspiration Drive Wilmington, North Carolina 28405

For other REEDS locations carrying Forevemark™, visit


ABOUT REEDS Jewelers REEDS Jewelers’ was founded in 1946 in Wilmington, NC by Bill and Roberta Zimmer.  Understanding that the trust of their customers was their most valuable asset, the Zimmer family has carefully grown REEDS Jewelers into the company it is today.