Tonya Jones Salon Spa (TJSS) recently hired Panorama Life and Style PR, a division of PPR Communications, as its public relations firm of record. TJSS is scheduled to open its second location this month, an approximately 7,0000-square-foot Aveda Lifestyle flagship store, in Mountain Brook’s English Village.
“We are excited to be working with Panorama and look forward to a long and fruitful partnership,” said Tonya Jones Combs. “The beauty and personal care industry continues to grow and is highly competitive. We are preparing for that growth by aligning with a strong team to back us.”
The $70 billion U.S. beauty and personal care industry is slated to grow 3% to 4% annually over the next five years, reaching nearly $82 billion by 2017.
“Aveda’s market position is intriguing, and we were thrilled to be chosen to work with Tonya and her talented team” said Jodie James, COO Client Services at Panorama Life and Style PR. “Tonya has the skill set and desire to succeed.”
About Tonya Jones & Tonya Jones SalonSpa
Founded in 2009 by Tonya Jones, Tonya Jones SalonSpa, an Aveda lifestyle salon, seeks to empower each guest to rediscover their true beauty and confidence through an experience of transformation and renewal. The salon has experienced steady growth over the past four years. It recently added a full service spa to its roster of services. Jones motto is “Live the Life you Love,” which she encourages by example. She is an avid philanthropist, giving to causes important to the community and to her clients.
About Panorama Life and Style PR
Panorama Life and Style PR lifeandstylepr.com, the brand engagement division of PPR Communications, strategically positions clients to meaningfully engage with their target consumer. Our capabilities include a balanced platform of marketing strategy, digital and social media, content creation, editorial planning, product placement and executive media tours and training. The result is a purpose-built approach based specifically on the needs of our clients, not the limitations of a traditional agency. Panorama Life & Style PR works with large retailers and grocers, food and beverage manufacturers, real estate developers, architects, home and fashion designers, jewelers, beauty and fragrance manufacturers, boutique hotel properties, and unique, environmentally-focused spas and travel destinations. Founded in 1998, the firm is based in Birmingham, Ala.