National Developer Chooses Panorama Life & Style PR for Re-branding Effort

Panorama Life & Style PR has been hired by Heller Stone to rebrand a 780,000 sq. ft., 500-unit apartment community near Mountain Brook, an exclusive community adjacent to Birmingham. Heller/Stone Properties is a multifamily real estate investment company headquartered in Los Angeles that has a portfolio of properties in the U.S. that includes the cities of Charlotte, Austin and New Orleans.

“We are extremely excited to be working with Heller Stone to rebrand this unique property,” said Darlene Rotch, CEO, PPR Communications, the parent company of Panorama Life & Style PR. “They have an exciting vision and the experience to bring a project like this to fruition.”

Heller/Stone Properties acquired the complex in 2013 from Freddie Mac for $24.2 million, $47,638 per unit. Once renovated, the total per unit investment will be approximately $61,000 after the planned renovation process is complete.

About Panorama Life and Style PR

Panorama Life and Style PR, the brand engagement division of PPR Communications, strategically positions our clients to meaningfully engage with their target consumer. Our capabilities include a balanced platform of marketing strategy, digital and social media, content creation, editorial planning, product placement and executive media tours and training. The result is a purpose-built approach based specifically on the needs of our clients, not the limitations of a traditional agency. We work with large national retailers and grocers, food and beverage manufacturers, real estate developers, architects, home and fashion designers, jewelers, beauty and fragrance manufacturers, boutique hotel properties, and unique, environmentally-focused spas and travel destinations. Founded in 1998, the firm is based in Birmingham, Ala.

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