Panorama Public Relations Launches Lifestyle Division

Panorama Public Relations recently launched Panorama Life & Style PR to target its growing roster of lifestyle clients. It has also adopted a new slogan to encapsulate the common roots of the two divisions: Lead the Conversation. Lead the Competition.


“We are excited about launching the new division,” said Darlene Rotch, managing partner at parent company PPR Communications. “We have wanted to separate our lifestyle initiatives from our corporate services and crisis communication practice for a long time. Now, we feel we can clearly target those two separate client profiles with appropriate service packages.”


Panorama Life & Style PR will offer clients who target consumers a communication platform that will include public relations, brand engagement, and digital media services.


The Panorama Life & Style website, designed by Rustixs Interactive, features photography from Liesa Cole of Omni Studios. “They wanted to make it fun, and we like to have fun.” said Greg Robinson, content manager. “I think Omni captured the essence of our work culture—creative, personable and results-driven.”



About PPR Communications

PPR Communications was founded in 1998 and has two divisions: Panorama PR Corporate Services develops and implements stakeholder

communication strategies for manufacturers, construction services and products, real estate development and legal industries; and Panorama Life & Style PR has provided public relations, brand engagement, and digital media for mega clients such as Belk, Inc., Publix, and REEDS Jewelers—the largest privately held U.S. companies in their respective categories.

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