Here’s Aaron Draplin, the passionate graphic designer from Portland, Oregon who is currently the Internet’s design darling, building a logo from scratch. The chance to understand the process of design can be enlightening for those who are hiring and utilizing graphic designers and copywriters. It’s not only a fascinating video to watch, but it’s also a reminder that the creative process is a disciplined talent.
The video, courtesy of ADWEEK, is a result of a design challenge sponsored by Lynda.com, the online video tutorial company for business skills.