There are a lot of tools out there to help your company succeed at social media. According to the Hootsuite blog, big companies are snapping up automation software companies for big money.
Oracle purchased Responsys for $1.5 billion and Eloqua for $871 million, right after they bought Facebook’s ad platform Virtue, for $300 million. Both Responsys and Eloqua are software marketing tools that help brands with their digital relationships. They have a flurry of competitors, with each automation tool offering something just a little different than the next.
In the year of social media, relationships are being culled and developed and shared like they never have before. Social media automation has been the hot topic in digital marketing. But, all of these automating tools have one thing in common: the need for a gatekeeper.
While social media automation will not serve as a complete substitute when it comes to posting content to your company’s multiple social media accounts, it can certainly make the process quicker and easier. These tools are specialized, not one-size-fits-all pieces of software.
Every tool for social media automation has different tracking capabilities to gain insights crucial to your digital marketing efforts. Once you’ve selected the right one for your company’s marketing needs, it’s about managing the data those tools provide.
Integrating your customers’ purchasing habits and their preferences into compelling content that’s shared over and over again is the name of the digital marketing game. While social media automation is not going to be the end-all-be-all answer to your company’s digital media management solutions, take note. These tools are here to stay. To wield them, companies must use them to become more socially engaging, not less. Nobody likes robotic tweets, or the spray and pray approach to marketing.
The gatekeeper should always be there to respond accordingly. Your audience is what counts. They are your consumers, and each one is a real human being, just like you. Keeping the human factor in your digital marketing efforts means keeping the social in social media.
You just need to find the right one for you and your company. We can help with that!