BIRMINGHAM, Ala., April 15, 2015 — The California-based real estate investment firm, Heller Stone, based in Los Angeles and Malibu, CA, has selected Panorama Public Relations to lead strategic communications and market repositioning efforts for a 508-unit multifamily community in the Birmingham metropolitan area formerly known as The Enclave.
The 80-acre residential property, located adjacent to the City of Mountain Brook, includes tax parcels spanning Mountain Brook, Birmingham, and Irondale. The community was developed in phases between 1972 and 1987 and is one of the region’s larger multifamily assets.
Panorama Public Relations, headquartered in Birmingham, will support the ownership group with brand strategy, stakeholder engagement, reputation management, and communications tied to the property’s next chapter.
“This assignment reflects continued demand for thoughtful communications strategies around legacy real estate assets undergoing transformation,” said Managing Partner for Panorama Public Relations, Darlene Rotch. “Well-positioned multifamily communities can play an important role in meeting housing demand while strengthening the neighborhoods around them.”
Panorama Public Relations represents several of the nation’s largest privately held companies and provides expertise in new market entry, issue management, brand management, risk mitigation, and the implementation of strategic communications initiatives.
Founded in Huntsville in 1998, the firm relocated its headquarters to Birmingham in 2000 and has since advised clients across multiple industries throughout the Southeast and beyond.
Additional details regarding the property’s new branding and future plans are expected to be announced at a later date.
About Panorama Public Relations
Panorama Public Relations is a Birmingham-based strategic communications firm serving privately held companies, investors, and organizations navigating growth, change, and complex business environments. Services include market entry strategy, issue management, brand development, reputation protection, and stakeholder engagement.
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