Category: Brand Positioning
Travel, Retail and Media Surging In App Sales
There are over 5 million apps out there, and since Apple launched the App Store in 2008 the growth of apps has done nothing but rise. While gaming... Read More
The Reality of Cause Marketing
93% of Americans surveyed had a more positive image of companies who supported a cause. So why do so many young companies resist giving back? Cause Marketing, Strategic... Read More
Risks of Brand Sponsorship: Anheuser-Busch and the NFL
The latest round of pro athlete misbehavior, reminds us again that there’s high level risks involved with brand sponsorship. So, did NFL sponsor Anheuser-Busch do the right thing... Read More
Soccer Buzz in the U.S. – How did that happen?
How Can Your Brand Be More Like U.S. Soccer? This year’s World Cup marked a milestone for U.S. soccer support. According to this article, the USA v. Portugal... Read More
Case Study: Ronald McDonald Events Spark Social Media Chatter
Ronald McDonald Goes Skiing in Malaysia. This Ad Age headline caught my attention. The real Ronald McDonald? What’s this clown up to? Why is he wearing cargo... Read More
The Various Faces of Lifestyle Brands
Is it just me, or is everything a “lifestyle brand” these days? By definition, a lifestyle brand sells a way of life that creates an emotional attachment to... Read More