Category: Public Relations
Risks of Brand Sponsorship: Anheuser-Busch and the NFL
The latest round of pro athlete misbehavior, reminds us again that there’s high level risks involved with brand sponsorship. So, did NFL sponsor Anheuser-Busch do the right thing... Read More
The Tricky Balance Between Staying Social and Using Social Media
Social media has renewed the relevancy of Public Relations. It has given consumers the ability to talk back. In PR practice, communication is key because it is a... Read More
5 Divergent “Factions” PR Practitioners Must Follow
Much like the plot of Divergent, Public Relations has strategic plans involving a “divide and conquer” tactic. The society created in Divergent is forced to divide into one... Read More
3 Favorite PR Stunts
While some may hold the term “PR stunt” with a negative connotation, I don’t see it that way. A PR stunt is designed to attract attention and media... Read More
5 PR Lessions from No Doubt Lyrics
I’m a big fan of the band No Doubt. There’s no better way to blend my interests, profession and personality than to share “5 PR Lessons from No... Read More