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Category: Public Relations

For Return Travelers, The Hotel Industry Should Embrace Culinary Tourism

For Return Travelers, The Hotel Industry Should Embrace Culinary Tourism

Posted on November 10, 2014 by Darlene Rotch
Culture and tourism go hand in hand when it comes to marketing.   A region’s history, community, people and attractions all give the travel and tourism industries reason... Read More
Risks of Brand Sponsorship: Anheuser-Busch and the NFL

Risks of Brand Sponsorship: Anheuser-Busch and the NFL

Posted on September 22, 2014November 21, 2016 by Darlene Rotch
The latest round of pro athlete misbehavior, reminds us again that there’s high level risks involved with brand sponsorship. So, did NFL sponsor Anheuser-Busch do the right thing... Read More
The Tricky Balance Between Staying Social and Using Social Media

The Tricky Balance Between Staying Social and Using Social Media

Posted on May 6, 2014 by Darlene Rotch
Social media has renewed the relevancy of Public Relations. It has given consumers the ability to talk back. In PR practice, communication is key because it is a... Read More
5 Divergent “Factions” PR Practitioners Must Follow

5 Divergent “Factions” PR Practitioners Must Follow

Posted on April 24, 2014 by Darlene Rotch
Much like the plot of Divergent, Public Relations has strategic plans involving a “divide and conquer” tactic. The society created in Divergent is forced to divide into one... Read More
3 Favorite PR Stunts

3 Favorite PR Stunts

Posted on April 23, 2014 by Darlene Rotch
While some may hold the term “PR stunt” with a negative connotation, I don’t see it that way. A PR stunt is designed to attract attention and media... Read More
5 PR Lessions from No Doubt Lyrics

5 PR Lessions from No Doubt Lyrics

Posted on February 21, 2014 by Darlene Rotch
I’m a big fan of the band No Doubt. There’s no better way to blend my interests, profession and personality than to share “5 PR Lessons from No... Read More
Tonya Jones SalonSpa Hires Panorama Life & Style in Preparation for English Village Opening

Tonya Jones SalonSpa Hires Panorama Life & Style in Preparation for English Village Opening

Posted on January 1, 2014 by Darlene Rotch
Tonya Jones Salon Spa (TJSS) recently hired Panorama Life and Style PR, a division of PPR Communications, as its public relations firm of record. TJSS is scheduled to... Read More


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