While Niche Marketing is the hot topic being tossed around business and digital marketing blogs, the idea behind it is nothing new. Appealing to a small market that’s underserved...Read More
Culture and tourism go hand in hand when it comes to marketing. A region’s history, community, people and attractions all give the travel and tourism industries reason...Read More
The latest round of pro athlete misbehavior, reminds us again that there’s high level risks involved with brand sponsorship. So, did NFL sponsor Anheuser-Busch do the right thing...Read More
Much like the plot of Divergent, Public Relations has strategic plans involving a “divide and conquer” tactic. The society created in Divergent is forced to divide into one...Read More
It becomes more evident each year that the Academy Awards is the perfect place for promoting brands. It seems as though brands are dropping their discretion about promotional...Read More
By Andrea Walker As social media has become more pervasive, the hospitality industry has taken opportunities with tools like Facebook and Twitter to help maximize their customers’ travel...Read More