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Tag: Public Relations

The Liquor Industry Is Hitting Up Millennials

The Liquor Industry Is Hitting Up Millennials

Posted on February 6, 2016October 11, 2016 by Darlene Rotch
One live-streamed-craft-cocktail seminar at a time … From the Associated Press. Read More
Why You Need To Understand Niche Marketing

Why You Need To Understand Niche Marketing

Posted on November 21, 2014November 21, 2016 by Darlene Rotch
While Niche Marketing is the hot topic being tossed around business and digital marketing blogs, the idea behind it is nothing new. Appealing to a small market that’s underserved... Read More
For Return Travelers, The Hotel Industry Should Embrace Culinary Tourism

For Return Travelers, The Hotel Industry Should Embrace Culinary Tourism

Posted on November 10, 2014 by Darlene Rotch
Culture and tourism go hand in hand when it comes to marketing.   A region’s history, community, people and attractions all give the travel and tourism industries reason... Read More
Risks of Brand Sponsorship: Anheuser-Busch and the NFL

Risks of Brand Sponsorship: Anheuser-Busch and the NFL

Posted on September 22, 2014November 21, 2016 by Darlene Rotch
The latest round of pro athlete misbehavior, reminds us again that there’s high level risks involved with brand sponsorship. So, did NFL sponsor Anheuser-Busch do the right thing... Read More
5 Divergent “Factions” PR Practitioners Must Follow

5 Divergent “Factions” PR Practitioners Must Follow

Posted on April 24, 2014 by Darlene Rotch
Much like the plot of Divergent, Public Relations has strategic plans involving a “divide and conquer” tactic. The society created in Divergent is forced to divide into one... Read More
Branding Has a New Marketing Platform To Walk On: the Red Carpet

Branding Has a New Marketing Platform To Walk On: the Red Carpet

Posted on March 7, 2014 by Darlene Rotch
It becomes more evident each year that the Academy Awards is the perfect place for promoting brands. It seems as though brands are dropping their discretion about promotional... Read More
Money-Making Messages – How to break through, be heard and make the sale, despite the obstacle

Money-Making Messages – How to break through, be heard and make the sale, despite the obstacle

Posted on April 5, 2012 by Darlene Rotch
A LifeStyle Public Relations White Paper - Money-Making Messages - How to break through, be heard and make the sale, despite the obstacle Read More
Social Media Boosts Hospitality Business and Customer Services in Real Time

Social Media Boosts Hospitality Business and Customer Services in Real Time

Posted on March 6, 2012 by Darlene Rotch
By Andrea Walker As social media has become more pervasive, the hospitality industry has taken opportunities with tools like Facebook and Twitter to help maximize their customers’ travel... Read More
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