Tag: social media
What Every Digital Marketer Can Learn from the Barbecue Industry
It might sound weird, but digital marketers can learn a lot from barbecue. It’s a southern food staple with a popular history and an even more popular... Read More
Is Automation The Answer To All Your Digital Marketing Problems?
There are a lot of tools out there to help your company succeed at social media. According to the Hootsuite blog, big companies are snapping up automation software... Read More
Case Study: Ronald McDonald Events Spark Social Media Chatter
Ronald McDonald Goes Skiing in Malaysia. This Ad Age headline caught my attention. The real Ronald McDonald? What’s this clown up to? Why is he wearing cargo... Read More
The Tricky Balance Between Staying Social and Using Social Media
Social media has renewed the relevancy of Public Relations. It has given consumers the ability to talk back. In PR practice, communication is key because it is a... Read More
Know Your Audience
I was inspired to write an audience-centered piece by this Fast Company article. To summarize, when sales associates of high-end luxury retailers (i.e. Louis Vuitton) acted snobby, the... Read More
Twitter Chats: The Modern Chat Room That Boosts Your Brand
Television shows often encourage viewers to live Tweet a specific hashtag while watching. This is a Twtter or Tweet Chat, a conversation built around a specific hashtag. Aside... Read More